the last book I ever read (John Calipari's Players First, excerpt three)

from Players First: Coaching from the Inside Out by John Calipari and Michael Sokolove:

If you play for Kentucky, you’re a target. You’re a mark. It’s one of the things you have to deal with. The bright spotlight on us means that as a player you will be exposed for what you are, whatever it is. Good or bad. I can’t hide you. There’s no hiding at Kentucky. Your opponent wanted your scholarship. He’s got something to prove. He’s playing to beat you, not just Kentucky.