But in 1977, a decade into its run, Wenner declared San Francisco a “cultural backwater” and moved Rolling Stone’s operations to New York, a sign that the self-professed voice of the antiestablishment was comfortable with becoming the establishment. The magazine was no longer able to lay claim to leading or even reflecting the zeitgeist; bands began to sell the covers rather than the other way around. As its core readership aged and rock’s glory began to fade, Rolling Stone expanded its coverage to include A-list celebrities, entertainment, and pop culture.
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