Atanian’s photos show a beautiful young woman, often without makeup, with no high-gloss finish. It wasn’t lost on either of them that Atanian was in a position to help a struggling young model. He did a lot of work for the magazine Marie Claire, and she would ask him, “Matthew, when can you send me through to casting?”
He told her that he had no control over such things, which wasn’t true. He simply didn’t want to see her get hurt. There was a wide gulf between commercial modeling and editorial modeling for high-end fashion photos in Vogue and Harper’s Bazaar, or even Marie Claire. “Melania was commercial at best. She was never going to achieve her dream of doing editorial,” Atanian told me, adding, “A true editorial model has a certain relationship with the camera lens, in her face and in the way she moves, as if the model gives life to the photograph with her sheer power and chemistry. There’s just something in the picture that you can’t describe, but certain models have it.”
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