Romney: A Reckoning by McKay Coppins:
Something strange happened once Romney clinched the Republican nomination. Almost overnight, the crowds swelled and became rabidly enthusiastic. The machinery of partisanship had churned into gear, turning Romney into a hero around whom all right-thinking conservatives now had to rally. They showed up with smartphones, snapping pictures and asking for autographs like he was a movie star. He first noticed the change at a rally in Chester County, Pennsylvania. He was giving the same stump speech he’d been giving for months, reciting the exact same lines he’d recited hundreds of times before, only now people were going crazy. It reminded him of the scene in his favorite movie, O Brother, Where Art Thou?, when George Clooney’s character starts singing “I Am a Man of Constant Sorrow” and is bemused to find the audience going wild and clapping along.