Au Bonheur des Dames (The Ladies' Delight) by Émile Zola:
He was waxing eloquent.
‘You understand: in a week’s time, I want Paris-Bonheur to revolutionize the market. It is our stroke of luck, the one that will save us and launch us. That’s all anyone will be talking about and the blue and silver selvage will be known from one end of the country to the other. And you just listen to the savage way our competitors will moan. The small businesses will be further crippled by it. They’ll be sunk, all those rag-and-bone men dying of rheumatism in their cellars.’